Become the #1 Go-to Expert in Your Field.

Why do a few businesses grow while the majority do not? What do the top few have in common? They focus on Authority Marketing. They recognize a fundamental principle: the more doors their business opens, the more people will walk through that door to become a customer.


What is Authority Marketing?

Authority Marketing is the strategic process of systematically positioning a person or an organization as the leader and expert in their industry, community, and marketplace to command outsized influence over all competitors.

Authority Marketing - Book Cover

About the Book

Build thought leadership and dominate your competition by playing a game no one else knows is being played.

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear, trackable blueprint to shift yourself from a commoditized expert to a highly visible authority. Request your free copy of the ground-breaking book, Authority Marketing, today!

Amazon Best Seller
If you are looking to be successful and you want anecdotal proof that this marketing plan works, all you have to do is look in the pages of this book. The authors have spent a lot of time in proofing and editing this book – but even more importantly, you can tell that they’ve spent a lot of time LIVING this life, which is the most important thing to me.


The Authority Marketing podcast is all about how to build a personal brand with an emphasis on impact and business growth – not ego. Drawing on interviews with some of the world’s most influential thought leaders, this marketing podcast will teach you how to build your personal brand, conquer social media marketing, grow your audience, and make a bigger impact with Authority Marketing. Hosted by entrepreneur and bestselling co-author of Authority Marketing, Rusty Shelton, this podcast will help you build your roadmap for personal branding success.

Authority Marketing Podcast


We are devoted to helping entrepreneurs and business leaders drive their company growth by writing and publishing a book and becoming the authority in their field. We provide abundant free resources, including books, e-books, research papers, newsletters, and quizzes that will help you on your authority journey. We invite you to explore our offerings, as well as our email newsletter Authority Weekly, our email newsletter, exclusively focused on the best practices of growing a business.

Get Your Personalized Authority Scorecard

Receive a complimentary critique of your business’ marketing and digital performance without having to talk to a human.

Authority Scorecard