April 23rd is World Book Day. Not coincidentally it’s also William Shakespeare’s birthday. We agree with Will that there is nothing so confining as the prisons of our own perceptions, and books are the best way to broaden our world view. So in the spirit of the Bard we’re using his words to highlight three […]
4 tangible benefits from publishing your book Why do you want to write a book? Ask 10 different authors and you’ll likely receive 10 different answers. It could be a way to share knowledge with the world. It could be a way to increase your visibility and build your brand. It could be a combination […]
Hint: PR firms aren’t one size fits all Sometimes, even when people know they need publicity and want professional help to get it, they find hiring a PR agency to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use different business models […]
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