wordpress-265132_1920Sometimes, coming up with new content day in and day out can be a struggle for marketers, especially when you’re already incredibly busy. Here’s a fix: instead of coming up with new content, just repurpose your existing content! You already have great content in the form of a blog post, so why not reuse it to your advantage?

Repurposing content has several benefits, including reaching a new audience, dusting off forgotten tales, and making the most of your efforts.

“Repurposing content ensures that users who missed your epic blog post the first time around have a chance of seeing it for round two,” explains WordStream, an online advertising company. “It’s a second chance at content promotion.”

Below are several ways you can take an old blog post, and turn it into a lead generating machine!


In today’s society, most people don’t want to scroll through a lengthy blog post, or even watch a long video. Infographics are perfect because they’re easily digestible to any audience, and tell the story of what your blog originally entailed in a visually pleasing snapshot. If you have an old blog post that was extremely popular in the past, bring it back to life with an infographic to generate new leads.

You don’t have to be a skilled artist or graphic designer to create them. There are so many websites out there that will help you make them for little to no cost, just by starting with a premade template.

“For example, Piktochart makes it a snap to create high-quality infographics at an affordable monthly price,” says Search Engine Journal. “You can also try 99designs or hire someone on Upwork. There are also a number of free infographics tools that you can choose from.”

Finally, remember to brand your infographic so that when it goes viral and gets copied, everyone will know who the original source was. Something as simple as using your logo in the lower right corner or using your brand’s signature colors will work wonders for recognizability.


Podcasts’ popularity have grown tenfold over the past few years, and they’re only getting bigger and bigger. Simply put: people still like to listen to others talking, but they want to do so on their own time—just like recording a television show.

Think about some of the articles your website has—how many of those can be digested while driving to work? Reading? Doing chores? Exercising? Podcasts can be consumed while multitasking, which is really what people are looking for nowadays.

“[Podcasts] help introduce new avenues and experiment with content and form, as long as you manage to ensure a certain level of technical quality,” explains Cornelia Cozmiuc, a contributor on Cognitiveseo.com. “Even if some attempts fail, listeners usually come back to a Podcast they like, once the initial attraction has been established.”

Expert Advice E-books

I’m sure you have a few blogs on your website that are fantastic interviews with experts in your field. Those are great resources! To advance them even further, consider taking that interview and transforming it into an e-book that a lead can download for free. By requesting the downloaders, name, email, and phone number, you’ve just attracted a new lead from a piece of old content that you repurposed.

“Some people prefer e-books to blog posts, as they are easier to download and read later,” says Megan Marrs, a blogger for WordStream. “Plus, your new expert advice e-book may get the attention of those who missed the interview series the first time around.”

From Blog to Webinar

By now you probably know what some of your most popular blogs are. Take those blogs and turn them into a conversion-driving event such as a webinar. By transforming a blog into a viral webinar, you can generate new leads by repurposing old, but popular, content.

One of the biggest bonuses about hosting a webinar is the feedback you get from your audience. Before the webinar even begins, ask your audience what topics they’d like to see discussed in detail. This question makes the webinar an interactive conversation and takes that content to new places where a blog could never go.

“During and after the webinar you should also invite as many questions as possible,” explains Cozmiuc of CognitiveSEO.com. “These questions give you a feel for what your audience really cares about, and should give you plenty of ideas for content to blog about in the future.”

Repost Content on Social Media

Think about what content became viral on your social media sites, do you remember what they are? If they had significant traction, you would! There’s no reason why you can’t share this content again and again across your social platforms.

“The best social media managers always tweet the best posts once every month or two,” says John Lincoln of Search Engine Journal. “You never let a good post die. You should always be refreshing and re-sharing.”

If you’ve had big hits before with your content, there’s no reason not to reuse it and keep the new leads piling in. There are so many options on what you can do with old content, it’d be silly not to use your content to it’s full advantage!

Get Your Personalized Authority Scorecard

Receive a complimentary critique of your business’ marketing and digital performance without having to talk to a human.

Authority Scorecard