When it comes to social media, we all understand that different strategies work for different people. One way to determine how social media can work best for you, is to base your strategy on statistics. Recent A/B tests confirmed new directions for various online platforms. Discover which actionable statistics you can use to improve your social media campaign.

1. You biggest supporters have the fewest followers.  A social media monitoring website confirmed that 91% of mentions come from people with fewer than 500 followers. Fewer than 1 out of every 10 mentions will come from a power user. Remember, all of your customers should be treated with the same courtesy – since even those with the fewest followers will be talking about you.

2. Written content overrules visuals. The digital landscape is dominated by visuals, but ultimately, written content resonates with marketers. Over half of marketers claim that written material is the most important form of content. Original content shows authority, expertise, thought leadership and community awareness.

3. Timing with Twitter. Over 50% of Twitter followers expected a brand to respond to a tweet within an hour. For those tweeting a complaint, the percentage increased to over 70%. If anything, simply manage your timeline with a monitoring service or diligently check your Twitter email alerts to keep you in the know. Studies also show that the best time of day for a retweet occurs between 10:00 p.m. and 11:00 p.m. ET. This goes to prove that when share volume is lower, your content has a greater chance of standing out. Sundays are also the best day of the week to get retweets when incorporating the word “retweet” into your message.

4. Facebook, Twitter and Pinterest drive the most traffic. All in all, social media sites are sources of either quantity or quality. Facebook, Pinterest, and Twitter are the top three referrers of traffic. Alternatively, YouTube, Google+, and LinkedIn ranked as the top three sources for referrals in terms of time on site, pages per visit, and bounce rate. If you want to increase brand awareness and attract a larger crowd, go with Facebook and Twitter. If qualified traffic is what you are really after, invest time in LinkedIn and Google+. No matter which platform you choose to use, make sure you have the time and resources to support a successful campaign.

5. Facebook & Fridays. We have all been a victim of “TGIF syndrome” which causes inexplicable lapses in work and a few moments lost to browsing your Facebook newsfeed, so this statistic comes as no surprise… Fridays, receive more comments, likes, and shares than any other day of the week. Use this to your benefit! Additionally, over 80% of Facebook page interactions occur on photo posts. Choose photos that support a posts, tell a story or are visually appealing.

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