When it comes to prescribing business strategies in 2018, there are likely very few ideas you haven’t already considered. You know you need a great website, you need to understand your customers, you need the best team you can assemble… and yet it seems impossible to actually implement everything you know you need to do to be successful.

So how do you decide which business growth tips to focus on and which to ignore? The truth is – the answer to that will vary, depending on your business goals and your customer base. But we’ve collected some of the best advice we’ve heard so far in 2018 that we think applies to *almost* any business leader.

  1. Focus to grow. We recently came across this article by David Dodge, CEO of CodaKid, who described the turning point his company experienced when they realized they were spread too thin and still struggling to grow. The advice he received was simple – focus on your number one (narrower) customer base. Dodge’s friend and advisor Greg Head calls this turning point the scaling point. “Your scaling point defines you as the best in your market at something important for someone specific. To hit your scaling point, you have to commit to this narrower segment, and make important changes to make this happen.”
  2. Speak up. When we last wrote about business growth strategies, we mentioned the importance of including speaking events as part of your lead generation strategy. The idea follows the same basic principles you already know – find your customers and meet them where they are. If your ideal customer is one who would likely attend a certain conference or meeting, you should be there. The words we mentioned from Money Journal still ring true today. “As a marketer, developing, or at least conveying, authority is absolutely essential to your success at generating leads and increasing conversions. And whenever you are presented as an authority within your niche through a speaking engagement, people will have a much more positive response to what you have to say and what you are selling.” (Not sure where to start? Here’s a great list of conferences to help you begin your search.)
  3. Establish yourself as the authority. If you’ve figured out how to drill down your ideal customer base, and you’ve gathered enough data to know more about who they are and what they are interested in, it’s time to write your book. Seriously. One of the absolute best business strategies for ANY leader is to author a book on the subject. And that’s why we’re here – to help you write that book quickly and efficiently, saving you time and establishing your credibility in a way that no marketing scheme can.

Our authors – the CEOs, business leaders and experts who are just like you – tell us they wish they hadn’t waited so long to get started. Meet some of them here.

Want to know more about the process of writing a business book as a business growth strategy? Let us know by clicking here and we’ll send you information.

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