Vamp Up the Visuals
Create Visual Content to Gain More Leads Than Ever Before!
It’s no surprise that visuals are the key to getting more clicks to your website. With the introduction of social media, visual content is rapidly taking over the media space. Text ads and statuses just aren’t cutting it anymore—you need to bring something eye-catching to grab a prospect’s attention, and to lure them into your call-to-action. Keep reading for three must-try types of visual content, sure to garner more leads and clicks!
Visual Content Marketing Stats
First, let’s start with some recent visual content stats, per Hubspot.
- 37 percent of marketers said that visual marketing was the most important form of content for their business. What was the second? Blogging.
- 74 percent of social media marketers use visual assets in their social media marketing, ahead of blogs and videos.
- When people hear information, they’re likely to remember only 10 percent of that information three days later. But, if an image is paired with the same information, people retained 65 percent of the information three days later.
- B2C marketers place greater importance on visual content than B2B marketers.
- 51 percent of B2B marketers prioritized creating visual content assets in 2016.
According to Mojo Marketing, a telecom, IT, and cloud-based marketing company, “the brain processes visual content 60,000 times faster than other forms, and photos consistently get better Facebook engagement than other types of posts.”
If you’re not already creating original visual content this year, it’s time to start now before your competition surpasses you!
One of the most popular types of visual content that eventually spreads like wildfire, is the almighty meme. Memes were originally made popular by college students as a way of entertainment, but now you can find them everywhere. Thus, memes are a fun, easy, and quick form of visual content.
Creating your own meme is extremely easy to do, with dozens of websites out there that give you the ability to craft one up.
“Creating your own meme is a great way to evoke positive emotions and set yourself apart from your competitors,” explains KissMetrics. “Firstly, you must determine if memes are appropriate for your niche and whether or not they will gain actual engagement with your audience. If your brand resonates with a younger demographic, then you have your answer!”
One of the big benefits about creating your own meme for visual content purposes is that you can use inside jokes that are specific to your industry, which is a great way to make your audience laugh and build up your brand credibility and relatability.
If your company relies on heavy data and statistics, creating an infographic is one of the easiest ways to get information across in a visually pleasing manner. Infographics make comprehending complex information easier to digest and understand.
Infographics rely on good design so it’s essential to follow particular rules of setup.
“The designer must combine the right colors, shapes, and fonts to convey your important data,” KissMetrics explains. “The information you choose to include in the infographic must be accurate (peer-reviewed sources are ideal) and contextually relevant. However, ensure all visual elements actually carry the narrative—it’s not worth disrupting your story just to flaunt your virtuosity with Adobe illustrator!”
According to Hubspot, “eye-tracking studies show that internet readers pay close attention to information-carrying images. In fact, when images are relevant, readers spend more time looking at the images than they do reading text on the page.”
Plus, an even better reason for creating your own infographics: they’re liked and shared three times more than any other type of content.
Read more about the power of infographics in our previous blog post, here.
While videos aren’t one of the cheapest, or even quickest options, they can certainly make one of the biggest impacts when it comes to getting leads. Videos show that your business is willing to put in more effort for quality, over quantity. If your company deals with problem solving or how-to guides, videos are a win-win.
“There are numerous types of videos that can enhance your business—you could consider how-to videos, animated explainer videos, demonstrations, or customer testimonials,” explains Lucien Joyce, Lead Copywriter at Mammoth Infographics. “A recent study by Moz shows that posts with videos receive nearly 300 percent more inbound links, so make sure that your video is of the highest caliber, as it can become the chief representation of your brand in the digital realm.”
Snapchat, Periscope, and Facebook Live are also free and effective ways to let your clients get a behind-the-scenes look at your company culture if that is something that you want to showcase. Get your phone out and record a fun company outing or speech that your CEO is giving a conference to drive more eyes to your social media platforms.
Visual content can be an extremely broad concept, and not limited to just these three types mentioned above. In order to start gaining new leads and clicks, it’s best to start with memes, infographics, and videos ASAP!