Author. Not only does the word represent the first six letters in authority, but the title automatically distinguishes a prestigious demographic. Being a professional and an author automatically raises your credibility, expertise and reputation. In turn, your book can ultimately grow your business. To most, the idea of using a book to maximize their business and build their notoriety is a logical choice, but are you ready to take the plunge?

1. Can you write? I mean really write. Are you the type of person that can sit down and compile a book through your own natural talents? No? Don’t get discouraged, there are multiple options to help you get your ideas onto paper. Most entrepreneurs and professionals don’t have the time to dedicate hours of their week to write, so they resort to ghostwriting or “talking” their book. A ghostwriter will work as a professional collaborator, writing on your behalf. The Talk Your Book® service allows the author to talk their book through a series of interviews, after which an editor compiles a complete book project.

2. What is a book worth to you? If you aren’t a prolific writer and wind up searching for help with your book project, make sure you seek the experts. There is no shortage of people who are willing and able to lend their talents, but make sure you employ the best and brightest. This hired writer/editor should have a similar voice and understand your overall message. A good, well written book can take your business to the next level. Remember, like any marketing strategy, a book is an investment.

3. What is your message? When beginning to outline your book idea, be sure to have an overall goal in mind. Ask yourself, “What is the one thing I want to communicate to my reader?” One, succinct and powerful message will make your book unique. Determine how you are going to stand out from the crowd.

All in all, a book itself will not make you money. That’s right, your book sales won’t make you an instant millionaire. In fact a business book will do quite the contrary. Your book will act as a tool. It will build your credibility and increase authority, which will ultimately gain you new customers and media attention.

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