Your Book Alone Can Help You Grow Your Business & Acquire New Customers
Let’s look at a very high-powered, very successful business man, Carl Sewell. Mr. Sewell owns a large number of automobile dealerships. But he didn’t come about them overnight. As most, he started with just one, Sewell Cadillac in Texas. Part of how he grew to own so many was through the use of his book to acquire more customers, thus increasing the need for him to expand. And expand. And expand.
His book is titled Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer and in it he describes his “Ten Commandments of Customer Service.” Throughout the book he shares testimonials of satisfied customers and some of the outrageous things he and his company have done to delight them. If you were in the market for a Cadillac, don’t you think this book would tip you in favor Sewell Cadillac? You betcha!
So why don’t you do the same? Use your book to sell the value of the products and services that your company sells while simultaneously acquiring new customers. How could you go wrong? Here are a few tips for how to implement this strategy with your book:
- Give all of your current customers or clients a copy of your book, as a token of your appreciation. After reading it, they’re sure to comment either to you, in the form of an endorsement or testimonial, or to their friends, family or colleagues – a potential referral.
- When a prospect reaches out, offer a complimentary copy of your book. If your business relies on a certain type of client, create qualifying questions to ensure you’re being cost-effective in sharing your book for free.
- Leave a copy or two of your book around your office – you never know who may walk through your doors next.
These are just some of the ways you can use your book to acquire new customers. If you’re looking for more guidance on how to use your book to grow your business, look no further than Advantage Media Group’s Book The Business™ marketing system. Our done-for-you Book The Business™ marketing system equips authors with numerous marketing tools including book distribution, sales and fulfillment; lead generation materials; PR and media representation and professional speaking support. If you’re ready to leverage your book to grow your business, tell us how we can help you best.
Stay tuned to advantagefamily.com for next week’s Marketing Tip of the Week.