Chris Hurn on Being an Advantage Author

Chris Hurn, CEO and Co-founder of Mercantile Capital Corporation and author of The Entrepreneur’s Secret to Creating Wealth: How the Smartest Business Owners Build Their Fortunes shares his experiences of working with Adam Witty and the Advantage team.

“Hi my name is Chris Hurn,  I am the CEO and Co-founder of Mercantile Capital corporation in Orlando, Florida. I have published one book with Advantage Media Group, I have been in about 15 different books, including some Advantage books, but just the one book in October of 2012.

Being an author has done a lot of things for my business, mostly it’s elevated my status in my niche industry, which is small business financing. I have used the book as sort of a platform for a lot of speaking opportunities for a number of media interviews whether it is tv, radio, newspaper, magazines what have you. It’s just basically increased my status within the industry, which was already high but the only thing I hadn’t done was written a book and now that I’ve done that, it’s kind of like a nuclear business card.

The book is really used as a bit of a lead generation piece. We have sold thousands of copies through Amazon and bookstores and what not. But lately we’ve actually started giving the book away to a lot of referral sources, people to give over to their clients so they can kind of educate their clients and obviously it leads, all roads lead back to us which has been terrific.

Basically at our business, we only have to do one loan to probably make up for the cost of the book. I don’t have any off the top of my head that I can point to, but I know that it’s coming, we regularly get referrals from people that have read the book and so I am sure it’s coming, we certainly think that the book has given us a significant return of investment.

It’s really easy to back burner that ninth or tenth chapter at 10:30, 11 o’clock at night so I knew if I started working with Adam’s group and with the Talk the Book process I could actually finally get it done, and sure enough that’s what happened. After about four years of hiring ghostwriters and not being happy with the voice that they came up with for me and just wasting a lot of time I finally worked with Adam and I think I got it done in about four months so I was very happy with that and you know, can’t really see going any other direction on future books that I’ve got.

My name is Chris Hurn and I am an Advantage Media Group author.”

Get Your Personalized Authority Scorecard

Receive a complimentary critique of your business’ marketing and digital performance without having to talk to a human.

Authority Scorecard