You face them every day. In the office kitchen, bathroom, and even while innocently sitting at your computer. There are certain annoyances that are specific to office culture. What’s interesting is that, sometimes, the behavior that is avoided in the office is exactly what you should be doing to market your business. Other times, you should stay away from them in both settings.

DO:

Take the last lemon bar.

They sit on the counter all day taunting you. You are on a diet, so you try to avoid them, but by 2 p.m., you know you won’t be able to get any work done until you successfully down one of those homemade confectionary dreams behind the confines of your cubicle. You finally build up the courage to take the walk over, only to find that there is one lemon bar sitting in the parchment-paper-covered tin with the remnants of powdered sugar scattered around it. There might as well be an empty tray sitting there because there is no way you would dare take the last bar.

When marketing your business, you should be doing the exact opposite. When you see a market segment that has been untouched or you would like to expand upon, don’t think like your competitors and shy away from it. Go after that market! There is no need to be polite in the kitchen of social media! Instead of clicking “Boost” on your company’s Facebook ad or post and leaving the settings on default, create a custom audience depending on the age, gender, location, and interests. Then you can save those lists for similar ads or to promote your page in general. Give it a try and the rewards can be pretty sweet (and cost effective!)

Ask, “Did you see my email?”

This really irks some people, especially when the sender asks it through email … again. However, when trying to spawn new clicks, likes, and followers, you should be reminding them that you are waiting to hear from them. Think of all the emails, tweets, Facebook ads, and other medium that constantly fight for our attention; it’s easy for your promotion to get overlooked the first few times.

It took me years to actually buy something on JustFab.com after subscribing to their emails, but after spontaneously clicking on a Facebook ad that came up on my feed one morning, I bought four pairs of shoes. Now, I am a loyal customer. If they gave up after the first few times of reaching out to me, I never would have committed. Repetition is key, but make sure to space it out so that prospects do not unsubscribe to you. Also, mix up the mediums in which you are reaching out. If a few emails aren’t getting them to click but they’re not opting out either, try running a report through your marketing automation software and import the emails to your Facebook, Twitter, or LinkedIn ad.  

DON’T:

Reply all to an email.

Your head is bent over your computer as you tap out your thoughts on the keyboard ferociously. If someone looked quickly, you could be mistaken for Schroeder from Charlie Brown, only the keyboard is your piano and you are not a cartoon. After releasing all your deepest and truest feelings about the company-wide email on duties for the Thanksgiving food drive, you click “Reply all” out of habit. As the internet lags, you can hear your heart beating in your ears and you think, “Take it back! Take it back!” But it’s too late. Now you have to awkwardly avoid eye contact with your coworkers as you go into the bathroom for the rest of the day as you pray that some other office scandal (not involving you) comes to fruition.

Posting on social media everyday, writing blogs, and sending out mass emails can become second nature after you’ve been doing it for a while. That’s why you must always proof everything and think of what could go wrong before tapping send, especially if you use a mobile device or computer for both personal and business. A warning tale come to us from 2012, after a KitchenAid employee posted a negative remark about Barack Obama on the company’s Twitter account thinking it was his personal handle. Learn from their example and read what they had to do for damage control before you haphazardly lose fans and customers. Becoming too comfortable with social media is when scandal strikes.

Come into work sick to save your PTO.

At 9 a.m., you come into work and the light from your computer screen seers into your retinas, causing your head to pound even more and you realize that you maybe should have stayed home. By 3 p.m., after all of your coworkers have said “Bless you” at least five times each, you know you should have stayed home. Sure, you are saving up that PTO for vacation fun, but in reality, you will probably just take double the time off to recover next week.

It’s the same with marketing. Why send something out if it’s not your best work? Instead of sending out subpar emails or posts to social media that your customers won’t want to read, make your content amazing and informative. Better yet, trust your product enough to invest a little more money in your social media ads, so you are sending out information to the prospects that will actually want to invest back in you. Trust when your body needs a break and when your wallet doesn’t.

There are certain things that are just plain unacceptable in the office and on social media. However, a lot of the annoyances that we see at the office are victorious in marketing. Therefore, when creating a strategic marketing plan for 2016, educate yourself on new techniques, invest a little more in social media ads, and for goodness sake, take the last lemon bar!  

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