The Authority Marketing Blog

Mining Your Book for Multi-Channel Content

You’ve finally done it. After years of thinking about it, making the decision to sit down and get to it, and hours at your desk typing away (or chatting with a ghostwriter and poring over edits), you’ve actually written a book. No matter how long the process has taken you, those pages capture decades—if not […]

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How to Write Evergreen Content

Marketing Matters More Than Ever

Marketing Matters More Than Ever. Do Your Business’s Practices Reflect That?

The Power of Transparency in a Pandemic and Beyond

The Power of Transparency in a Pandemic and Beyond

Planning for a Safe Reopen—Whenever That May Be

How Will You Do Business in a Post-Pandemic World?

Making “Work From Home” More Workable

How to Lead and Market with Empathy

Over the past couple of months, we’ve seen tremendous challenges locally and globally, at home and at work. But we’ve also seen incredible demonstrations of kindness and empathy from individuals and businesses alike. In the face of struggle and uncertainty, so many of us are tapping into our core purpose to bolster our communities. And […]

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Promoting Your Book in the Era of COVID-19

And Now, We Interrupt Our Regularly Scheduled Programming to Bring You…

Try a New Marketing Trend: Interactive Content

Want to Thrive in Unfamiliar Territory? Find a Fresh Take.

None of us has a plan—or a roadmap—for the current environment created by COVID-19. Business models that worked flawlessly for decades, or even centuries, on end are suddenly floundering or even failing entirely as the world races to manage a virus it has never seen before.  Though it’s a great time to be a grocery […]

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How to Take Key Business Cues from a Pandemic

How to Stay Connected, Apart

We’re in Uncharted Territory—How will You Make Your Mark?

donnie hutchinson headshot

How Writing a Book Helped Donnie Hutchinson

How to Win Friends (and Sales)? Influence People.

How to Win Friends (and Sales)? Influence People.

Safe Reopen

How to Turn Your Customers Into Marketing Machines

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