The Authority Marketing Blog

Mining Your Book for Multi-Channel Content

You’ve finally done it. After years of thinking about it, making the decision to sit down and get to it, and hours at your desk typing away (or chatting with a ghostwriter and poring over edits), you’ve actually written a book. No matter how long the process has taken you, those pages capture decades—if not […]

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How to Write Evergreen Content That Reflects the State of the World

Today, Marketing Matters More Than Ever. Do Your Business’s Practices Reflect That?

The Power of Transparency in a Pandemic and Beyond

Safe Reopen

Planning for a Safe Reopen—Whenever That May Be

How Will You Do Business in a Post-Pandemic World?

Making Work From Home More Workable

Making “Work From Home” More Workable

How to Lead—and Market—with Empathy When the World Needs It Most

Thinking Outside the Bookstore—Launching and Promoting Your Book in the Era of COVID-19

You’ve spent years thinking about writing a book, and put hour upon hour into crafting the content. You’ve worked with a design team to compose the perfect cover. And after carefully evaluating versions on your computer screen or endless sheets of printer paper, you’ve got a perfect bound copy in your hands. Dozens of them, […]

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And Now, We Interrupt Our Regularly Scheduled Programming to Bring You…

It’s the Perfect Time to Try a New Marketing Trend: Interactive Content

Want to Thrive in Unfamiliar Territory? Find a Fresh Take.

How to Take Key Business Cues from a Pandemic

How to Take Key Business Cues from a Pandemic

How to Stay Connected, Apart

We’re in Uncharted Territory—How will You Make Your Mark?

donnie hutchinson headshot

How a Chance Encounter—and Writing a Book—Helped Donnie Hutchinson Take His Passion Project to the Next Level

How to Win Friends (and Sales)? Influence People.

How to Win Friends (and Sales)? Influence People.

Safe Reopen

How to Turn Your Customers Into Marketing Machines

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