If you run your own business or occupy the C-Suite, you may not have thought much about building your own website. It’s easy to believe your company’s online real estate is enough, that—with your bio displayed just a few clicks from the homepage—you’re doing what’s necessary to get your name out there. But the truth […]
If you’ve had your own business for a while, you’ve probably invested in it in numerous ways—high quality equipment, professional development for yourself and your staff, a CRM system to track interactions with current and future buyers or clients, just to name a few. But chances are, you haven’t taken one of the most effective […]
Whether you’re just starting your business or coming back to fine-tune the details, crafting a business plan that is optimized for growth has clear advantages. Business plans that are optimized for growth stand a better chance of attracting investors and they’re more efficient than the traditional business plan, which is aspirational rather than strategic. But […]
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