Self Publishing vs. Traditional PublishingIn today’s day and age, there are many publishing options for authors aspiring to have their book. But, if you don’t do the research, you might end up in a situation where your book is beyond your control and not delivering the results you hoped such as reaching your audience, building your profile, and driving business growth. Of course, no one wants that to happen so it’s imperative to know the difference between self-publishing and traditional publishing.


If you’re the type of person who prefers to do it all, and we mean all, then self-publishing is the option for you. As the author, when you decide to self-publish your book, you are basically assuming the role of the publisher. You will be responsible for proofreading your text and providing all of the funding required to get your book published. As for the artwork? That’ll be your responsibility as well. After your book is published, you’ll then have to assume the role of the marketer by distributing the book, marketing it, filling orders, and running any and all advertising campaigns.

With hybrid publishing, what Advantage|ForbesBooks is known for, you share the responsibility between being an author and the publishing company. This means you don’t have to actually choose between self-publishing or traditional publishing (that we’ll talk about in a second). In hybrid publishing, the author and the publisher take a level of responsibility for the book, meaning both parties are more invested in the success of that book and author.

Traditional Publishing

Traditional publishing takes more effort to get your published book on bookstore shelves. First, the author will need to fully complete their manuscript. Then, they will write a proposal to the publishing house and submit it. If you can get a literary agent to do this for you, that’s even better. An editor will read over the manuscript and proposal to decide whether it’s a good fit for the publishing house. They can also reject the manuscript for the publishing house, and then the author has the ability to offer it up to another possible publisher or self-publish it themself.

In hybrid publishing, authors can come to Advantage|ForbesBooks with an idea and we can make that idea come to fruition in as little as six months. The number one reason most books never get published is based on time. Traditional publishers average on two years, for comparison.

Any industry expert can (and should) consider becoming an author, because there’s no better way to leverage your expertise and be seen as the authority leader in your field. At Advantage|ForbesBooks we utilize hybrid publishing, which is truly the best of both worlds. Read more about hybrid publishing, and apply now to be our next author.

Get Your Personalized Authority Scorecard

Receive a complimentary critique of your business’ marketing and digital performance without having to talk to a human.

Authority Scorecard