If you’ve been thinking about writing a book for a while now, you may be wondering whether it’s really the right time to do so. Maybe you’re a leader in your field, but you worry that you’ve got more progress to make—and learning to do—before you share your knowledge with the world. Perhaps you’ve got a few ideas, but you’re not sure which would make the best read. Or maybe with all of the items stacked on your plate—work, family, and more—you don’t know how you’d actually make it happen.

If any of these concerns sound familiar, you’re definitely not alone. Writing a book is a big deal, and most people feel intimidated when deciding to take the leap—but it can have an equally significant impact on your business and your life. And while it’s easy to believe that you’ll tackle it another day, it’s worth your while to evaluate whether the uncertainty you feel actually means this is the perfect moment to get started. 

Regardless of what kind of business you’re in, there are a number of indicators that tell you it’s time to shake something up in order to make progress—and that a book may just be the best way to do that. Here are just a handful:  

  • You’re looking for new ways to expand your reach and spread your message. 
  • Your business has hit a plateau, with progress slowing or even coming to a halt entirely.
  • You’re having a difficult time setting yourself apart from your competitors.
  • You simply want to tell your story, but you’re not sure how to find the right audience. 

Looking for growth? There’s no better tool than a book. 

All of these issues boil down to a lack of growth. Growth is at the heart of any successful business, but it can be extremely challenging to find effective ways to generate it—whether you’re looking to promote yourself or your company, generate leads, or garner positive media attention. In addition to being difficult to carry out successfully, these efforts are often time consuming; in fact, they may be the very reason you feel you don’t have the bandwidth to write a book in the first place. 

But the truth is, authorship is the best way to cultivate the kind of expansion you’re looking for. A book lets potential clients, colleagues, and members of the media know where to turn when they need a particular product or service, or specific expertise to shed light on a complex subject. You’ll have written the book on it, and there’s simply no arguing with that—or the value it offers. 

We know this to be true, because growth is our area of expertise. We’ve helped thousands use their published book as the engine to drive authority and celebrity—and establish their expert position. As a result, they have experienced exponential expansion, shared their stories with people they never would have encountered otherwise, and left their competition in the dust. And by writing a book, they also addressed a problem that may have been holding them back in the first place: time. 

So many people fear that it’s not the right time to write a book, or that they don’t have enough of it to do so. That’s completely understandable. In this day and age, where most of us are overworked and overscheduled, time may just be the most valuable commodity we have. But in reality, writing a book can actually be a tremendous time-saver. Once you put the effort into compiling your thoughts in an easy-to-distribute manner, you’ve done much of the legwork inherent in growing your business already. You can point new contacts toward your book, and put the time you would have spent spreading your message toward another important pursuit—like launching a new business idea or simply spending time with loved ones. 

And because we’ve virtually perfected the ghostwriting process, creating a book likely takes a lot less of this precious resource than you think: often fewer than twenty-four hours of your time. While taking a do-it-yourself approach and self-publishing or going through the traditional channels takes three years on average, we can put a book in your hands in as little as 180 days. That means that in six months, you could have an invaluable tool to ignite your growth and transform your business. 

Curious about how we do it? Check in next week for a closer look at our powerful—and efficient—process. Want more information right now? Click here

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